A Different Path to
Better Public Health.
Percova takes its name from the Italian "percorso" — a path, a route, a course from one place to another. It is the right word for what we are trying to do: build a clearer, more structured way of getting public health organisations from the complexity of the problem to the rigour of the response.
A path worth building properly.
In Italian, percorso describes not just a destination but the quality of the route taken to get there. The direction matters. The structure of the journey matters. Arriving somewhere is not the same as arriving well.
That is the founding idea behind Percova. Public health organisations across Australia are doing consequential work: designing programmes, commissioning services, building strategies that will shape the health of communities for years. They deserve a route to that work that is structured, rigorous, and built for the real complexity of what they are carrying.
Percova exists to be that route.
The gap between the brief and the support to answer it.
Australia's public health system is staffed by capable, committed people working under significant constraint. Funding cycles are short. Data is often dated. The accountability pressures on commissioning and strategy teams are real. And the briefs they carry (programmes to design, strategies to develop, evaluations to deliver) are genuinely multidimensional.
The problem is structural. Most available support is not. A single analyst, a generalist team, or a large firm that assigns work across disconnected specialists: none of these were designed for briefs that require epidemiology, health economics, cultural safety, implementation science, and communications expertise to function as a single coherent output.
The gap between the complexity of the brief and the depth of support available to address it is not a gap of effort or intent. It is a gap of architecture.
Percova was built to close it.
Built by someone who has worked inside the system.
Naysan Rowhani
Founder, Percova
Naysan Rowhani is the Founder of Percova, a new operating model purpose-built to deliver the full depth of public health expertise across strategy, planning, evaluation, and commissioning.
Prior to founding Percova, Naysan held senior roles at the NSW Ministry of Health, where he led complex, large-scale programmes at the intersection of strategy, procurement, evaluation, and equity across Australia's largest state health system.
Over a career spanning public health programme delivery, health promotion, and community health, Naysan has worked across the full breadth of the Australian health system: from statewide government health initiatives to community-based programmes serving priority and Indigenous populations. His practice is grounded in a deep understanding of how commissioning, evaluation, and programme design function in the real conditions of the Australian health sector, not in theory.
A mission worth the rigour it demands.
Our Mission
To map the full complexity of every brief, activate the right specialist capabilities in the right sequence, and deliver rigorous, equity-centred work — without the coordination overhead that has historically made that depth inaccessible.
Our Vision
A public health system where every organisation — regardless of size, sector, or geography — can access rigorous, coordinated strategic support when and where it matters most. Not just the large end of the system. Every part of it.
The principles built into the structure.
These are not aspirational statements. They are operational commitments: embedded into the model, not applied after the fact.
Structural Rigour
Every engagement starts with a blueprint. Complexity is architected, not improvised. The work is only as good as the thinking that precedes it.
Parallel Depth
Every dimension the brief demands is addressed. No brief is reduced to a single angle because a single angle was easier to manage.
Human Expertise at the Right Moment
Expert review, refinement, and sign-off happen where they create the most value. Not everywhere. Not nowhere. At the point where human judgement is irreplaceable.
Equity as Infrastructure
First Nations health, rural and remote access, and social determinants of health are embedded into every piece of work. Not added at the end. Not optional. Structural.
If this is the model your brief has been waiting for.
Tell us about your project. We will map the structure it requires and come back to you with a clear picture of what the engagement looks like before any work begins.